Donna removes the admin work field sales reps hate: logging calls, updating CRMs, tracking follow-ups, all on the go. But her website was the opposite of what she is. Static pages. Disconnected features. No sense of how she actually moves through a rep's day. Visitors saw a list of features. They didn't see Donna.

‍

We mapped the full sales workflow first, then designed the website around it. It follows a rep's day, from pre-meeting prep to post-call CRM sync. Micro-animations were a guiding tool, showcasing Donna’s workflows: processing, connecting, acting.

We started from scratch, mapping the product, structuring the content, and defining the narrative before a single screen was designed. Wireframes shaped the architecture, but the brief went beyond structure. From the first sketches, the focus was on how each page could communicate movement and dynamism.

‍

Copywriting had to carry two things at once: Donna's personality and story on one side, SEO and AI search performance on the other. Every page needed to feel human and rank well.

Multiple design directions were explored to find the right way to bring Donna to life visually, each pushing at how dynamic she could feel on screen. The Donna team was involved throughout, and it was through that close back-and-forth that the right version took shape.

‍

The product visuals place Donna inside the real moments of a sales rep's day. Not as a tool they open once a week, but something that flows naturally into their routines and workflows, always on hand, always moving with them.

The Webflow build is where the dynamism from wireframes and design became real. We developed it with the Donna team's independence in mind: user-friendly CMS templates for future pages and a landing page template ready for whenever they need a new campaign.

‍

After launch, we stayed close. As Donna grows, the website grows with her. We're on hand for anything they need.