With strong traction in the market, Mbrella’s team recognized that their brand needed to evolve. Their rapid growth highlighted the need for an identity that could keep pace, one that felt as forward-thinking and reliable as the product behind it

Mbrella needed to speak to both agile startups and established corporates, each with very different expectations. The challenge was to create a brand that stood out in a crowded SaaS space while remaining credible, accessible, and professional across contexts.

Our goal was to design a brand system that felt distinct and confident, supported internal consistency, and made it easier for the Mbrella team to express who they are, no matter the channel, team, or target audience.

The new Mbrella logo is a cornerstone of this rebrand, featuring two distinctive shapes that symbolize the integration of versatility and innovation. The angled umbrella, reminiscent of a turning wheel, represents mobility and forward momentum, key attributes in the mobility management space. This unique and recognizable logomark is designed not only to catch the eye but also to make a lasting impression.

We built a visual system that goes beyond colors and fonts, using logo elements to create distinctive, reusable compositions. It brings consistency across all assets, boosts visual impact, and simplifies design workflows. See how it works in our Brand Identity bundle.