Product clarity in a video
uman needed a product video that made a powerful AI platform feel clear, not overwhelming. Otto blended animation and live action into a single, cohesive story across three key workflows.
2026
Product clarity in a video
Context
An AI platform built for complex deals
uman helps B2B sales reps navigate complex, high-stakes deals using an AI platform that covers everything from prospecting to account management. The challenge was making a powerful platform feel instantly clear to anyone watching for the first time.
Approach
From sprint to screen
We ran a two-day storyboard sprint, locked approvals fast via Loom, and built every animated sequence to work alongside live footage. The video and motion work was designed to match uman's brand quality while keeping the naturalistic tone of the filmed material intact.
Outcome
With this video, uman can explain their platform in a way that is clear and easy to follow.
Checkout our related bundles
Motion assets
Make your brand feel more alive with animations that move in your visual language.
Feature launch
Everything you need to define, name, and launch your new feature fast. Making sure your new feature doesn’t go unnoticed.
No bundle? No problem. Each service can be requested on its own.
Ready to take your SaaS product to new heights?
Schedule a free 30’ intro call and find out if we are the creative partner you are looking for.
