Enhancing the tapping experience
Our collaboration with Dripl began with a redesign of their Standup drinks machine UI and led to a 70% reduction in time-to-value. What started as a product challenge turned into a long-term partnership spanning product marketing, messaging, and design for both digital and physical touch points.
2023
Enhancing the tapping experience
Context
Rethinking the smart vending experience
Dripl, known for its healthy and sustainable drinks machines, wanted to create a faster, more intuitive user experience for their flagship product. Improving the first-time user journey was key to driving customer satisfaction and usage.
Increase clarity and reduce effort
Our goal was to significantly cut down the time it took for users to tap, pour, and go, while making the experience feel friendly, modern, and on-brand.
Approach
From tap to delight
We redesigned the full standup machine interface by simplifying navigation, reducing steps, and guiding users visually through their first interaction with the product. We extended our support into activation campaigns, social content, motion design, and on-site event materials, helping Dripl create a consistent story across touch points.
“It feels as if they’re working in-house at Dripl. Their proximity, availability and kindness makes them a great partner to work with.”
Colin Deblonde
A multidimensional design partnership
We collaborated with Dripl's engineering partner, DashDot, to implement the new UI, while also producing social videos and marketing collateral to communicate Dripl’s unique value across physical and digital spaces.
Outcome
The redesigned Dripl interface reduced time-to-value by 70%, streamlining onboarding and improving the overall user experience.
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